You are having the migration conversation anyway
Every customer on your base has to be moved off the old network. That is a reason to ring all of them this quarter — the only question is whether you arrive with a like-for-like replacement or with something they will pay more for.
Selling a SIP trunk to replace a line is a price conversation, and price conversations with an incumbent go one way. Selling a line that answers itself is a different conversation, because the thing it replaces is not their old phone service. It is the receptionist they cannot afford and the voicemail nobody returns.
You already own the customer, the number, the billing relationship and the trust. What you do not own is eighteen months of building voice AI, telephony integration, a knowledge layer and a compliance engine. That is the part that arrives ready, under your brand, at wholesale.
What you are actually reselling
Nothing of ours is visible
Your name, your domain, your colours, your login page. The customer signs up with you, is supported by you and is billed by you. We are not in the room.
It sits on the carrier you already have
Point a SIP trunk at it and your existing numbers, rates and interconnects keep working. You are not asked to move termination to us, and you keep the margin on the minutes.
A tenant in minutes, by API
New customers are created from your own portal or your billing system rather than by a form on our site, so onboarding fits the process your engineers already have.
One invoice, your price on top
You are billed at partner rates for the whole book and set retail yourself. No per-customer contract for us to sign and no floor we impose on what you charge.
Every customer on one screen
Usage, concurrency, answer rates and spend across the base — the view you need to spot the account that is about to outgrow its plan, and the one about to leave.
A reason to call that expires
The switch-off is a deadline the customer already knows about. It is the rare outbound campaign where the reason to pick up is theirs rather than yours.
You are not underwriting their outbound
Abandon limits, calling windows and screening are enforced by the platform, so a customer running a campaign badly is not a problem that lands on your licence.
Tier one you do not have to staff
The assistant answers your own support line too. Most ITSPs pilot it on themselves before they sell it, which is also the best demo you will ever give.
This is a partner motion, not a self-serve one. It needs a trunk pointed at us, a provisioning integration and a conversation about rates — realistically a couple of weeks, not an afternoon.
How partners put it in front of the base
The switch-off call
Outbound · your existing baseThe migration has to be discussed regardless. Attaching an answering service to it turns a compulsory, zero-margin conversation into an upsell with a deadline attached.
“While we’re moving you over — do you want the line to answer when nobody’s there?”
The customer who keeps asking for a receptionist
Inbound · account managementSingle-site businesses on your base lose bookings to voicemail every evening. They are not going to buy a contact centre, and they will buy a line that answers.
Your own tier-one queue
Support line · self-hosted pilotPassword resets, provisioning status, "is there an outage" — answered without a ticket. Running it on yourself first is what makes the sales conversation credible.
An MSP bundling it into a managed contract
Per-tenant provisioningCreated by API alongside the mailboxes and the endpoints, priced inside the per-seat managed fee, invisible as a separate line item.
Do we have to move our numbers or termination to you?
No, and most partners do not. Point a SIP trunk at the platform and keep your carrier relationships exactly as they are. Numbers can be bought through us if you would rather not, but the default assumption is that you already have them.
What stops you selling directly to our customers?
Under a partner arrangement they are your accounts, provisioned by you and billed by you. We do not have their details and they do not have ours — there is no relationship for us to go around you with.
How much of this can we brand?
The portal, the domain, the links, the emails and the widget. The one thing that cannot be branded away is what the assistant says when a caller asks whether it is a person, because that answer is not ours to change.
One platform fee. Seats only when you want people. No minimum, no term.