The AI makes the calls too, from any list you already have
Answering is half of it. The other half is the calls nobody in a small business ever gets round to making — the overdue invoice, the appointment nobody confirmed, the customer who has not been back in two years.
A campaign draws from your contacts, from a spreadsheet somebody emailed over, or from a live query against your own database. Every column on the record travels with it, so the AI says the actual sentence rather than a generic one.
AI campaign
The AI dials the list on its own and holds the whole conversation — chasing, reminding, confirming, surveying. It works through the list inside the calling window and stops when the list is done.
Best for volume where the conversation is predictable. Nobody has to sit with it.
Preview dialling
The system hands your agent the next record and waits. They read the notes, then press dial. Nothing rings until a person has decided it should.
Best where the call needs judgement first — collections, complaints, anything where getting it wrong is expensive.
Power dialling
Strictly one call per free agent. The moment somebody finishes, the next record is dialled for them. No waiting, no manual dialling, and no possibility of a silent call.
Best for working a list quickly with a small team. This is the mode most operations should use.
AI qualifies, then transfers
The AI makes three hundred dials, gets past the voicemails and the wrong numbers, and only when somebody is genuinely interested does it put a person on. Your agent's whole day is live conversations.
The one nobody else offers, and the reason a two-person team can work a list that used to need ten.
Predictive dialling
Dialling several numbers per free agent and betting that enough won't answer. When the bet loses, somebody picks up and hears silence — which is the single most regulated thing an outbound operation can do.
Deliberately disabled until the two-second information message and answering-machine detection are in place. We would rather ship it late than ship silent calls.
Click to call
An agent types a number, or presses call on a contact, and talks from the browser. No handset, no desk phone, no extension to configure — and the call is recorded, transcribed and attributed like every other.
The thing every phone system has and most AI tools forgot to build.
What businesses actually use it for
Each of these is a list plus a sentence. The list comes from your own system; the sentence is the script, filled in per person.
Chasing overdue invoices
Live query · accounts systemQuery the ledger each morning for anything more than seven days past due. The list rebuilds itself, so whoever paid yesterday drops off instead of being rung again.
"Hello Jane, I'm calling about invoice INV-4471 for £340, which was due on the 12th of June."
Appointment reminders
Live query · booking systemEveryone booked in for tomorrow, rung this afternoon, with the option to confirm, move or cancel — written straight back into the diary. The single cheapest way to cut no-shows.
"Hello Mr Okafor, just confirming your appointment tomorrow at half past nine with Dr Adeyemi."
Patient and customer recalls
Live query · practice systemEveryone due a six-month check-up, an annual service, a repeat prescription review or a warranty renewal. Recurring revenue that only exists if somebody makes the call.
"Your last check-up was in February, so you're due one — shall I find you a time?"
No-show and abandoned-basket follow-up
Live query · your databaseRung the same day rather than emailed into a folder nobody opens. The AI has the order or the appointment in front of it, so it can rebook or complete the sale on the call.
"You were looking at the Meridian sofa yesterday — would a payment link be easier?"
Lead follow-up within the minute
Webhook · your formsA form is submitted and the phone rings before they've closed the tab. Speed to lead decides most enquiries, and no small business has somebody sitting ready to dial.
"You've just asked about a valuation on Ash Grove — is now a good time?"
Win-backs and dormant customers
Saved filter · contactsEveryone who bought twice and then stopped. A list that is worth money and that nobody has the hours to work by hand.
"We haven't seen you since March — is there anything we got wrong?"
Surveys and post-service checks
Spreadsheet or queryRung rather than emailed, so you get an answer rate that means something — and the AI records what was actually said, not a number out of five.
"How did the engineer get on this morning? Anything we should know?"
Debt collection, properly governed
Live query · ledgerIdentity confirmed before a balance is mentioned, calling windows respected in the customer's own time zone, and everything recorded. The compliance rules are enforced by the dialler rather than trusted to a script.
"Before we go any further, can I just confirm your date of birth?"
Lists from a database rebuild every time they run. A spreadsheet import keeps every column and matches on phone number, so somebody who has already opted out stays opted out rather than being resurrected by a fresh upload.